The series features a teenager named Ichigo Kurosaki who is inadvertently given Soul Reaper powers by a Soul Reaper named Rukia Kuchiki in a moment of desperation during a battle. As he assumes the duties of a Soul Reaper in her stead, Ichigo has to fight against giant creatures called hollows which are the souls of people who are not able to rest in peace after death. Over the course of the first season, some of his friends discover their own powers which are somehow awakened because of proximity to Ichigo.
The Soul Society has rigid feudal laws that Rukia breached when she gave her powers to a human. Ichigo's first great adventure involves infiltrating Soul Society with his friends, seeking to rescue Rukia from a sentence of death at the hands of her fellow Soul reapers. Many mysteries are uncovered in the process of that rescue and several pivotal characters are introduced, including the rebel Sōsuke Aizen, a Soul Reaper captain who departs at the end of that story arc with great powers and the implication of much mayhem to come.
When creating the series, the author Kubo focused on the large number of new character designs and deals with making them participate in the plot. He also decides their personalities after designing them so that all characters can be unique. The characters have received praise and criticism by reviewers from anime, manga and other media. While some reviewers considered some of the characters to initially be "relatively stereotypical" of manga characters, most reviewers have remarked how each character is distinct.
Primary characters
Ichigo Kurosaki
Main article: Ichigo Kurosaki
Ichigo Kurosaki (黒崎 一護 Kurosaki Ichigo ) is the primary protagonist of Bleach. An orange-haired high school student, Ichigo becomes a "substitute Shinigami (Soul Reaper)" after unintentionally absorbing most of Rukia's powers. His cynical nature at first makes him ill-disposed towards the duty, but, with the passage of time, he accepts and welcomes the strength his Soul Reaper powers give him. When creating the manga series, Kubo commented that Rukia Kuchiki, the first character he created, did not seem like a lead character, so he created Ichigo to be the series protagonist. In the Japanese series, he is voiced by Masakazu Morita while in the English adaptation he is voiced by Johnny Yong Bosch.Rukia Kuchiki
Orihime Inoue
Yasutora "Chad" Sado
Uryū Ishida
Secondary characters
Soul Reapers
Main article: List of Soul Reapers in Bleach
Bounts
Jin Kariya
The leader of the Bounts, Jin Kariya (狩矢 神 Kariya Jin ) planned to destroy the entire Soul Society through the Jōkaishō that created the Bounts. He was originally Eugene Currier, a boy who was befriended
Upon entering the Soul Society, Kariya tricks the residents of Kusajishi, the 79th district of Rukongai, to aid him in his cause before having them killed upon outliving their usefulness. While having the other Bounts fight the Soul Reapers, Kariya finds the Jōkaishō and activates it. After leaving his comrade Koga for dead, Kariya is confronted by Rantao and overwhelms her before Uryū appears. After killing up his Soul Reaper aide Maki, Kariya battles Ichigo one-on-one in a powerful and climatic sword fight. Before turning into dust upon being defeated, Kariya mentions his one regret not to see if Ichigo, a being of two worlds like himself, will choose to take the same path as he did. Kariya is voiced by Tōru Ōkawa in Japanese and Troy Baker in English
Hollows
Humans
The humans featured in Bleach are residents of a modern Japan. Most are unable to interact with spirits in any way. In rare cases a human is born with the ability to speak and interact with spirits, with the degree of interaction growing with time. Many of the humans introduced in the series have only become spiritually aware through their interaction with series' protagonist Ichigo Kurosaki (other than Uryu Ishida,Sado Yastruda,Orihime Inoue and Don Kanonji), and, by extension, his friends and former classmates at Karakura High School.
Keigo Asano
Keigo Asano (浅野 啓吾 Asano Keigo ) is a classmate of Ichigo Kurosaki. He is an extremely hyperactive character and often uses overly dramatic movements and words to act out his feelings. As such, he is primarily comedic foil, acting as an antithesis to his usually calm friend Mizuiro Kōjima. Keigo appears to be a shallow character at first glance, with a passion for slacking off. Indeed, he takes great pride in not making it to the
Mizuiro Kojima
Mizuiro Kojima (小島 水色 Kojima Mizuiro ) is a classmate of Ichigo Kurosaki. He has a boyish face and gentle manner of speaking, with a marked fondness for older women. He is shown to be spiritually aware, but has yet to display any unique abilities. In an omake chapter of Bleach, Mizuiro is revealed to have had very few friends prior to entering junior high school. He then has a change of fortunes and has since found a niche of people to hang out with, most commonly Keigo Asano.[27] Jun Fukuyama voices him in the Japanese series, while in the English version he is voiced by Tom Fahn.
Tatsuki Arisawa
Tatsuki Arisawa (有沢 立木 Arisawa Tatsuki ) is a friend of Ichigo Kurosaki and the best friend of Orihime Inoue. She has known both since she was young, sparring withKurosaki family
The main character from the series, Ichigo Kurosaki, lives along with his family who owns and work in a medical clinic in Karakura Town.Isshin Kurosaki
Isshin Kurosaki (黒崎 一心 Kurosaki Isshin ) is the father of the Kurosaki family. He is initially portrayed as a silly, fight-loving father who takes a keen interest in what his childrenKarin Kurosaki and Yuzu Kurosaki
Ichigo's fraternal twin sisters are Karin Kurosaki (黒崎 カリン Kurosaki Karin ) and Yuzu Kurosaki (黒崎 ゆず Kurosaki Yuzu ). Both born on May 6, Karin is typically cynical and sarcastic, and is significantly more assertive and aggressive than Yuzu. Like Ichigo, Karin is spiritually aware, though she initially chooseshousework, such as cooking meals and tidying up the living space, on a daily basis. She has a deep affection for Kon (whom she does not know is alive), calling him "Bostov". Yuzu has a weak level of spiritual awareness, only being able to see faint outlines of spirits.She is voiced by Tomoe Sakuragawa in the Japanese dub and Janice Kawaye in the English dub.
Modified souls
Modified souls (改造魂魄 kaizō konpaku ) are artificial souls created by Soul Society researchers some time before the start of Bleach's storyline. They were created to reanimate the dead bodies of humans to act as a formidable fighting force, but this was found unethical and they were ordered to be destroyed. Four modified souls have been introduced in the series thus far, each having been saved from destruction. All have enhanced speed and strength when compared to normal humans, and often special abilities which set them apart from each other. Each typically inhabits a plushie with all of their abilities intact (albeit scaled down to fit their size). The three introduced in the anime's Bount arc also possess a personal gigai (義骸 ), a synthetic human body, that they can use to avoid attention and otherwise regain complete use of their abilities.Kon
Kon (コン ) is the first modsoul to appear in Bleach. He primarily serves as a comedic foil in the series, receiving little respect and much disdain from other characters. He is not completely undeserving of this treatment as he is highly perverted in nature; he is drawn to girls with big breasts (and displays attraction towards Rukia despite her lack thereof, but more because he believes she saved his life) and, when inhabiting another's body, spends his time trying to look up skirts since "it will not be [his] reputation that gets sullied". However, from the beginning he displayed a much more serious side to himself, believing that a life should not be taken on purpose after he witnessed the destruction of other mod souls. Kon's area of expertise are his legs, and thus he can run faster and jump higher than any human, even in his plush form. He typically inhabits a lion plushie that he is very fond of, referring to it as his "sexy body". Kon also inhabits Ichigo Kurosaki's body whenever he is away, playing the part of Ichigo so that his family does not miss him. Although Kon makes only sporadic appearances in the Bleach storyline, he frequently hosts and/or stars in omake specials for the series, self-proclaiming himself the series' mascot. He is voiced by Mitsuaki Madono in the Japanese series and by Quinton Flynn in the English version.
Kurōdo (蔵人 ) is a somewhat cowardly modsoul. He has the ability to shapeshift, and can replicate the abilities of others when he does so (although he can not replicate the potency of said abilities). His plushiebody is a rabbit-esque purse. Kurōdo's gigai is of a bespectacled man with a
Kurōdo
Kurōdo (蔵人 ) is a somewhat cowardly modsoul. He has the ability to shapeshift, and can replicate the abilities of others when he does so (although he can not replicate the potency of said abilities). His plushiebody is a rabbit-esque purse. Kurōdo's gigai is of a bespectacled man with a mustache and two-tone hair color (black to the right, blond to the left). He wears a gray top hat, multi-colored suit and tie, as well as dark brown boots. He is often told he talks too much. Nobuo Tobita voices him in the Japanese series and Michael McConnohie in the English dub.
Noba
Noba (之芭 ) is very quiet, rarely speaking more than a few words. He is fairly shy, hiding his face when he wishes to show no emotion. Despite this, he is somewhat analytical and adept at strategic combat. Noba has the power to teleport himself and others to almost any location he's been toLirin
Lirin (りりん Ririn ) acts as the leader of the modsouls introduced in the Bount arc. At times she is petty and arrogant, resulting in her initial dislike of Ichigo Kurosaki. She can sense Bount reishi, along with their dolls. Other times she shows real concern for others, eventually developing a fondness fQuincy
Quincy (滅却師(クインシー) Kuinshī ) are a clan of humans who, over many centuries, became spiritually aware. In doing so they devised their own brand of spiritual powers; they most commonly reshape spiritual particles into various types of bow and arrows, but can also concentrate spiritual energy into the form of swords or explosives. At their height, Quincies used their powers to combat the hollows, protecting the inhabitants of the human world with a success rate greater than that of the Soul Reapers. Unlike the Soul Reapers, who purify the souls of hollows allowing them to rest in peace, Quincy destroyed the hollow, soul and all. This created an imbalance between the worlds of the living and the dead, threatening to destroy the universe. To prevent this, the Soul Reapers almost exterminated the Quincy, leaving only two Quincy to survive into the current Bleach storyline and creating a great animosity between the two groups. Tite Kubo created the Quincy as rivals to the Soul Reapers, resulting in long-range weapons as a counter to the standard Soul Reaper zanpakuto and white clothing as an antithesis to the black Soul Reaper uniform. Their name stems from their symbol, a five-pointed star, and the prefix "quin," meaning "five," as well as Kubo's liking for the phrase "Quincy archer."The only two surviving Quincies are Ryūken Ishida (石田 竜弦 Ishida Ryūken , romanized as "Ryūgen" in Bleach Official Character Book SOULs and other Japanese sources) and his son Uryū Ishida. Ryūken is portrayed as a bitter and cold Quincy who detests his own people, believing them to be wasting their time training their abilities. However, he is soon discovered to be extremely powerful (as he needed just one shot to destroy a Menos when defending his son; it hints that he may rival or exceed the power of a captain) and possess many of the lost or stolen artifacts of the Quincies (some of the new weapons that Ishida currently uses are "borrowed" from his father). Ryūken, like his son, has ties with the shinigami (he is shown to have been acquainted/friends with Isshin Kurosaki) Another known Quincy is Sōken Ishida (石田 宗弦 Ishida Sōken ), the father of Ryūken and the grandfather of Uryū. He trained Uryū in Quincy abilities throughout his childhood, becoming his mentor in the process. Sōken tried to make amends with Soul Reapers by advocating a new system of response to hollow attacks. His proposal was never accepted, and he was eventually killed in a hollow attack due to his old age (with Mayuri Kurotsuchi being responsible for not sending Soul Reapers to save him).
Soul Reapers
ality, which is at times at odds with its owner's. Though Soul Reapers make up the bulk of the characters from Soul Society that have been introduced in the series, a far greater number of souls occupy its outskirts.
Kūkaku Shiba
Kūkaku Shiba (志波 空鶴 Shiba Kūkaku ) is an ill-tempered fireworks expert and the somewhat authoritative older sister of Ganju. She lives with her family in flamboyant, ridiculously themed houses (whichGanju Shiba
Ganju Shiba (志波 岩鷲 Shiba Ganju ) is Kūkaku's younger brother. He is the leader of a gang, who all ride large boars. Incidentally, Ganju's boar, Bonnie-chan, met her end in a nabe which Ganju himself was
Urahara Shop
The Urahara Shop (浦原商店 Urahara Shōten ) is a convenience store that predominantly deals in snacks and small household goods. It also caters to a more select crowd of spiritually aware beings, providing them with merchandise it has acquired from Soul Society. Three of its regulars (owner Kisuke Urahara, Yoruichi Shihōin, and Tessai Tsukabishi) are former high-ranking Soul Reapers that are now fugitives of Soul Society.Kisuke Urahara
Kisuke Urahara (浦原 喜助 Urahara Kisuke ) is the owner of the Urahara Shop. He wears traditional Japanese wooden sandals and a bucket hat, which has earned him the nickname "Mr. Hat-and-Clogs" (ゲタ帽子 geta-bōshi ). Urahara is usually quite laid-back and has a jovial if not comical attitudeUrahara is a keen analyst, highly intellectual, with an uncanny ability to discern an opponent's weaknesses and attack patterns with ease, a quality he passes on to Ichigo during their training together. As a former captain, he is also adept in using high-level Kidō and uses a sharp tactical style of combat. He is also an avid inventor, and while still a Soul Reaper, he had created a number of items that went against Soul Society's norms. Most prominent of these is the Hōgyoku (崩玉 , lit. "breakdown sphere"), a device which was previously thought to be able to mix Soul Reapers with hollows, but has been revealed by Aizen to have the power to make real what is in the hearts of those around it. Fearing the potential power it could give someone, Urahara tried and failed to destroy it, allowing it to fall into Aizen's possession midway through the series. Urahara's zanpakutō is a shikomizue named Benihime (紅姫 , "Crimson Princess" or "Bloody Princess" in some translations). In this form it has three known special abilities: it can create a polygonal "blood mist shield" capable of blocking most attacks, a crimson-colored energy blast which is similar to a cero, and an explosion that combines volatile energy with a net. Benihime's bankai has yet to be revealed, but Urahara, when asked to use his bankai to help train Sado, states that his bankai is not fit for such a purpose. Aizen has commented on Urahara's ability, calling him the only man whose intellect exceeds his own.He aids the Soul Society in their battle against Aizen by creating a Fake Karakura Town in which to fight while the true town and its inhabitants are temporarily evacuated to the Soul Society. He then engages Aizen in battle, is initially defeated, but returns to the fray in time to witness Aizen being sealed by his newly-developed kidō after the Hōgyoku rejects Aizen as its master. Shinichiro Miki voices him in the Japanese version and Michael Lindsay in the English dub.
Kubo has commented on Urahara, saying he is based on Snufkin, whom he thought was cool.
Yoruichi Shihōin
Yoruichi Shihōin (四楓院 夜一 Shihōin Yoruichi ) is not an employee at the Urahara Shop in any official capacity. She is an old friend of owner Kisuke Urahara and so uses it as a place of residenceYoruichi has definitely lived up to her former position as a captain and Commander in Chief of the Secret Mobile Corps due to her prowess throughout the series including when she immobilized Espada Yammy Riyalgo bare-handed. While she is very skilled in all Soul Reaper tactical combat, Yoruichi has always been presented in the series as extremely powerful in hand-to-hand combat and the use of flash steps (瞬歩 shunpo ), a high-speed movement ability. While the ability is common for any competent Soul Reaper, her speed movement is almost unmatched, leading her to be called the Goddess of Flash (瞬神 shunshin , English Anime: "Flash Master"). Even after the pendulum a century later, Byakuya Kuchiki is still unable to surpass her speed. Yoruichi is also highly skilled in "Flash Cry" (瞬閧 shunkō ), which is an advanced combat technique that combines hand-to-hand combat and kidō abilities. The use of shunko allows the user to fight bare-handed against any opponent's weapons without being injured.[62] She has never been seen wielding a zanpakutō in the current or gaiden storyline, though is shown carrying a kodachi-like blade during flashbacks; she has also been shown using gauntlets and sabatons during her latest fight against Aizen, though these have been destroyed since then. She is voiced by Satsuki Yukino in the Japanese anime and Wendee Lee in the English dub, while in her cat form Shirō Saitō voices her in Japanese and Terrence Stone in English.
Tessai Tsukabishi
Tessai Tsukabishi (握菱 鉄裁 Tsukabishi Tessai ) is Urahara's personal assistant in both business and other matters. He is a large, muscular man with a thick mustache who is always seen wearing an apron. He is shown to have great physical strength, made apparent by his ability to smash a hollow'sJinta Hanakari
Jinta Hanakari (花刈 ジン太 Hanakari Jinta ) is a small, red-haired boy who is supposed to do manual labor for the shop, such as cleaning. Instead he usually slacks off and forces Ururu to do all the work.Though he frequently bullies her, he does care for Ururu as he recovers her body after she is injured by an arrancar. Though he is more knowledgeable than one might expect given his youngappearance, he is still childish, calling Renji Abarai a "moocher" (居候 isōrō ),and he enjoyed teasing, spitting and drooling on Ichigo when his Chain of Fate was severed and Ichigo was becoming a hollow in an incapacitated state. Jinta seems to have a crush on Yuzu Kurosaki, calling her "The Goddess" and regarding anything she gives to him as sacred. His primary weapon is an oversized iron rod, similar to a Tetsubo, which he can use to attack. He is voiced by Takako Honda in the Japanese version and by Jeannie Elias in the English dub.,
Ururu Tsumugiya
Ururu Tsumugiya (紬屋 雨 Tsumugiya Ururu ) is a meek, black-haired girl with pigtails and purplish-blue eyes who mostly does manual labor for the shop. She is 3 (three) years older than Jinta. She uses a multi-barreled shoulder cannon as her weapon, which can turn into a rocket launcher to deal with powerful opponents. Ururu's meek attitude is somewhat at odds with her fighting ability, which isVisored
Love Aikawa
Love Aikawa (愛川 羅武(ラブ) Aikawa Rabu ) is the former captain of the 7th Division. He is a tall man with a spiked afro (shaped like a normal round afro during his days as a Soul Reaper), and wearsShinji Hirako
Shinji Hirako (平子 真子 Hirako Shinji ) is the former captain of the 5th Division, preceding his lieutenant Sōsuke Aizen. He distrusted Aizen from the day they met, and thus made him lieutenant so he could keep an eye on him. Because Shinji never socialized with Aizen, however, he was easily deceived by Aizen's actions, culminating to his conversion into a hollow. He has also grown an unknown relation with Ichigo: when asked by Captain Yamamoto which side he was, Shinji answered by saying he was on neither the Gotei 13 nor Aizen's side, but on Ichigo's. Shinji'sShinji's zanpakutō is named Sakanade (逆撫 , lit. Counter Stroke). When released, five holes line the blade's length, and a large ring forms at the bottom of the hilt. The blade releases a scent that inverts and reverses the enemy's visual perception. Shinji claims that it is impossible to comprehend the attack directions, as the more experienced one is, the more one relies on instinct to fight, causing one to inevitably fall prey to Sakanade. Shinji is quite skilled with his hollow powers, using a single cero blast to easily overwhelm Grimmjow Jeagerjaques. His Hollow mask resembles a pharaoh's mask. He is voiced by Masaya Onosaka in the Japanese version and Roger Craig Smith in the English version.
Mashiro Kuna
Mashiro Kuna (久南 白 Kuna Mashiro ) is the former lieutenant of the 9th Division under Kensei. She is a somewhat carefree-crazy girl who is prone to throwing fits for the smallest of things, such as Orihime befriending Hachi or when Kensei insisted on following his subordinates into battle. Her overall style of dress is reminiscent of the costumes worn by the tokusatsuKensei Muguruma
Kensei Muguruma (六車 拳西 Muguruma Kensei ) is the former captain of the 9th Division. He has a tattoo of the number 69 on his stomach, which was the inspiration for the one Shūhei Hisagi has on his cheek after saving him when he was younger, and piercing on his left eyebrow. In comparison with his fellow Visoreds, Kensei is a much more serious character. He has a shortKensei's zanpakutō is named Tachikaze (断地風 , lit. earth-severing wind) and is released with the command "Blow". His shikai shrinks it down into the form of a survival/combat knife. While in this form, Kensei demonstrates the ability to charge and fire spiritual energy from the blade. Tachikaze can also manipulate wind, as demonstrated when Kensei uses several wind blades to slice up a hollow, killing it instantly. His hollow mask resembles an ice hockey mask, with several rectangular slits. Kensei's bankai is named Tekken Tachikaze (鐡拳・断地風 , lit. Iron Fist Earth-Severing Wind). The combat knife transforms into two bladed, bronze knuckle-like weapons known as tiger claws in each hand that are connected by a long fabric-like material that wraps around and up his arms like bandages and form a small arc above his head. Its abilities are unknown. He is voiced by Tomokazu Sugita in the Japanese version of the anime, and Dave Mallow in the English version.

Rōjūrō Otoribashi
Rōjūrō Otoribashi (鳳橋 楼十郎 Ōtoribashi Rōjūrō ), commonly referred to as Rose (ローズ Rōzu ), is the former captain of the 3rd Division. He became captain approximately one year before Kisuke Urahara. He is an effeminate man with long, wavy, blond hair and a
frilly shirt. He seems to be interested in music, as he speaks to Love about an artist's new single and has been seen playing or tuning a guitar on several occasions. Rose appears to be one of the calmer and perhaps
wiser ones amongst the group, though he becomes irritated whenever Love spoils a manga's story for him. Rose's mask resembles a bird's beak that protrudes out from his face. Rose's zanpakutō is named Kinshara (金沙羅 , lit. gold shala). His shikai transforms the blade into a long, plantlike whip with a flower at its tip. Prefaced as Kinshara Eleventh Sonata (金沙羅奏曲第十一番 Kinshara Sōkyoku Daijūichiban ), Kinshara's technique, Izayoi Bara (十六夜薔薇 , lit. "Sixteen Day-Old Moon Rose"), causes this tip to discharge an explosion of energy. He is voiced by Shouto Kashii in Japanese and Christopher Corey Smith in English.
Hiyori Sarugaki
Hiyori Sarugaki (猿柿 ひよ里 Sarugaki Hiyori ) is a former lieutenant of the 12th Division under captains Kirio Hikifune and then Kisuke Urahara. She viewed Hikifune as a mother figure, and thus initially refused to accept Urahara as her replacement. Hiyori is a small, blonde-haired girl with a short temper and violent tendencies. Hiyori often attacks Shinji Hirako, usually by slapping his face with one of her sandals or using him as a human shield when necessary. This behavior dates back to her time as a Lieutenant, despite the fact that Shinji outranked her then. Hiyori took the longest to defeat her hollow out of all the Visoreds. Her mask is skeletal in appearance with a large horn on the forehead and diamond-shaped markings over the eyebrows. Her zanpakuto is named Kubikiri Orochi (馘大蛇 literally "beheading serpent" ) and is released with the command "chop cleanly". It takes the form of a large cleaver with a jagged edge. She is voiced by Reiko Takagi in the Japanese version and Mela Lee in the English dub.